THE GOLDEN TRIANGLE

25Nov07

The Golden Triangle is an area on a heat map Studies shows where most people are spending most of their viewing on a web page. The area that people are looking at is the top left of the web page.If you look at the pic, see where most people are looking at by the color of the area (red).

The research was conducted by a company called Kelt, Marketing Sherpa but I may be wrong on the name, please feel free to correct me. Anyways the heat map shows the color of where participants eyes were looking on the page.

On the web page where it shows red is where most people are looking on the web page, and this happens during the first 2-3 seconds. As you can see the other colors are secondary of where people are looking on a web page. This information is key to your success on your web site.

I know the above pics shows the result from a search engine site, but this information is true for e-commerce site as well. So if you are selling a product or providing a service, you might want to put something like an opt in box and the theme of your page or the name of the product in this area.

I hope this information helps you understand what a consumer is looking at during that first 2-3 seconds once they land on your website.

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